
Are You an Honest Merchant?
jepmem · Strategy


by South Harbour Studios·Strategy, Casual, Indie, Free To Play
AI created card artwork and character voices; match simulations supported balancing.
Ruthless Returns Gameplay TrailerA satirical business game where everyone acts at once. Build your company, sue your neighbours, hide the money offshore, and offer world-class parental leave, or slash it for profit. Richest CEO after three fiscal years wins. By brilliance if you can. By dirty tricks if you must.
Shares AI uses or genres with Ruthless Returns

jepmem · Strategy

Turning Rook Games · Strategy
AI disclosure
GameDB AI label
AI in 2 of 8 areasAI was used to create character voices.
AI was used to create the card artwork for the game.
Ruthless Returns is a solo-developed game built and refined over hundreds of hours. The original version was created on paper in 2022, but at the time I did not have the resources to turn it into a full game.
Early prototypes used licensed images with a simple painted treatment. It worked, but the visual style was ultimately shaped by whatever suitable assets were available. Generative AI made it possible to create artwork specifically for Ruthless Returns and give the game a much more consistent look and feel from top to bottom. AI was used for the card artwork and character voices.
That also made it possible for me to finally turn the original paper concept into a PC game. If players enjoy it, I hope to take it full circle and eventually produce Ruthless Returns as a physical board game.
Balancing combines extensive human playtesting with more than 500,000 simulated games. The simulations were used to analyze win rates, card strength, strategies and interactions across a much larger number of matches than manual playtesting alone could realistically cover.
Players · followers
Last 7 days, hourly · now 0 · 24h peak 0
31 now · Daily snapshot of public Steam data
Released chart · Nov 3 – Nov 9
Trending · Released
Among 6,644 released games
#432Trending · Free To Play
Among 685 released free to play games
#248Trending · Voice
Among 442 released games with AI voices
#1973Top · Steam followers
31 followers
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RedOrBlack · Strategy